Software, platforms, finance and the web — tech companies that want to look like the people behind them, not the category.
Tech brands live on screens first. We build identities, websites and product interfaces for software companies, platforms and lenders, and help them stand apart in categories where everyone looks alike.
See the workHow it tends to go
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01
Out of the beige.
HR software, mortgages, web hosting: categories that all look the same. We find the one thing that’s true about the company and make that the identity.
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02
The product is the brand.
For a platform, the interface is where people meet you. Research, personas, prototypes, design systems — and the build, in-house or with partners.
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03
Built to launch.
A new name for a lender, a UK launch for a software company. We work to the launch date, and leave a system the team can run with after.
Case studies
3 in depth · 4 more further down
HR Duo
HR software is famously beige. Before HR Duo launched in the UK, we helped them say bye-bye to the boring.
Identity, Digital, Type Design
Avant Money
MBNA, then Avantcard, then Avant Money. A new name and identity for a lender out to shake up Irish mortgages.
Identity, Digital, Print, Signage, Type Design
ScorePlay
Research, personas, prototypes and a CMS migration for a sports media platform — designed and built with Associate.
Digital
More on the server.
Dotplex
Identity and website for an independent web host — the one we trust with our own servers.
Brite
Identity and art direction.
Uncrowd
Identity and digital.
DAS Simplified
Identity and digital.